Outstanding Personalities in Marketing Science

Most read articles by the same author(s)

• Árpád Ferenc Papp-Váry, From country branding to competitive identity , The Hungarian Journal of Marketing and Management: Vol. 43 No. 2 (2009)
• Árpád Ferenc Papp-Váry, Balázs Gyémánt, The role of visual identity in country branding - Country names, slogans and logos , The Hungarian Journal of Marketing and Management: Vol. 43 No. 2 (2009)
• Árpád Ferenc Papp-Váry, The hip-hop marketing , The Hungarian Journal of Marketing and Management: Vol. 38 No. 6-1 (2004): Évf. 38-39 szám 6-1 (2004-2005)
• Árpád Ferenc Papp-Váry, From country branding to competitive identity , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Árpád Ferenc Papp-Váry, New communication tools , The Hungarian Journal of Marketing and Management: Vol. 41 No. 1 (2007)
• Árpád Ferenc Papp-Váry, Gábor Bonyhádi, Creative planning of billboards , The Hungarian Journal of Marketing and Management: Vol. 41 No. 4-5 (2007)
• Árpád Ferenc Papp-Váry, Simon Anholt, Jeremy Hildreth: Brand America - The Mother of All Brands. Cyan Books, London, 2005. , The Hungarian Journal of Marketing and Management: Vol. 41 No. 2 (2007)
• Árpád Ferenc Papp-Váry, Winter Games: bigger cities, bigger marketing? , The Hungarian Journal of Marketing and Management: Vol. 42 No. 3 (2008)
• Árpád Ferenc Papp-Váry, Edina Kosztka, Theory and practice of mystery shopping survey , The Hungarian Journal of Marketing and Management: Vol. 40 No. 5-6 (2006)
• Árpád Ferenc Papp-Váry, “Brand New World” - The Brand Values of Nations , The Hungarian Journal of Marketing and Management: Vol. 40 No. 2-3 (2006)