On the customer loyalty programmes
Abstract
Mottó:
„A tömegmarketing elavult. ... A személyes marketing az, amit a vevők igényelnek.”
(Jeff Snedden, McCaw Cellular)
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Published
2019-12-10
How to Cite
Égető, I. (2019) “On the customer loyalty programmes”, The Hungarian Journal of Marketing and Management, 36(4), pp. 42–46. Available at: https://journals.lib.pte.hu.testing.qulto.eu/index.php/mm/article/view/1520 (Accessed: 16 December 2025).
Issue
Section
Loyalty
