KECSKÉS, Zsuzsanna. Theoretical aspects of linking consumer innovativeness to performance indicators. Marketing & Menedzsment, [S. l.], v. 44, n. 4, p. 61–65, 2019. Disponível em: https://journals.lib.pte.hu.testing.qulto.eu/index.php/mm/article/view/426. Acesso em: 18 dec. 2025.