New connections in marketing planning

Most read articles by the same author(s)

• Gábor Hoványi, Management in the future’s competition , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• Gábor Hoványi, Marketing challenges of central eastern european small and medium corporations in 21st Century , The Hungarian Journal of Marketing and Management: Vol. 38 No. 2 (2004)
• Gábor Hoványi, „Low Flame Management": New challenge to management theory and practice in Eastern Europe , The Hungarian Journal of Marketing and Management: Vol. 30 No. 1 (1996)
• Gábor Hoványi, Parallel competitive advantages at the Begining 21th century , The Hungarian Journal of Marketing and Management: Vol. 34 No. 5 (2000)
• Gábor Hoványi, Two Ways for Company Crisis Management , The Hungarian Journal of Marketing and Management: Vol. 33 No. 2 (1999)